Market Your Business from the Heart

Over the years of business ownership, what I have come to know and believe is that the key to entrepreneurial success is marketing and should be the primary task of making your business grow. How you market your business and how you feel about that job will make all the difference in business success.

Unfortunately, many business owners hate the word marketing, it seems to them a dry sterile task. Still others think it is a waste of time, and some people just don’t do it for myriad reasons. Really though, no matter what business you are in – you have to market your business. Regardless of whether you are in a product or service based business if you don’t make sales you will not have a business for very long.

So how can we turn around this dreaded task that we call marketing, or making sales, and turn it into something that is more personally rewarding and dare I say it, fun?

The key is to be coming from your heart in all your communications in marketing. Marketing from the heart encompasses a few important ideas and actions.

Here are five keys for marketing from your heart.

Authentic – Be authentic. We no longer live in the day of third party commercial voice over techniques. Marketing must come from your own voice, it must feel right when you write or speak about your business, and it must be aligned with your core values and mission of your business. Be who you are in your marketing, people will love you for being real and trust you by you showing them your authenticity. Don’t be afraid to show your scars, your faults, or your failures. In fact, story telling is another way to get your message out especially if you can tell a story others can relate to.

Passion – Use passion to market. Tell your message in ways that you are passionate about. There are plenty of ways to market your business and service; you don’t have to do them all. In fact, you should find just a few that you enjoy, that are effective, and that you are good at. For example, I love communicating via the internet. I love social networking, writing posts to my blog, doing a monthly newsletter and learning about SEO.

Creative – Find ways to be creative in your marketing. Try out new ways of doing things. If you keep it creative you won’t get bored doing it and you just might actually start enjoying it. Enter: relationship marketing.

Conscious – YOU have a purpose and a passion for what you are doing. You may not have articulated that purpose by sitting down and thinking through the why you do what you do and why you picked your particular market but you do have reasons. If you have not taken time to word those reasons, I encourage you to sit down and write out why you stay with it or even started in the first place. Don’t be afraid to let people know your true intent for your business. Hint: usually it involves helping others.

Spirituality – Blend spirituality into your marketing and express that bigger vision that you dream about, the drive of gratitude to God, and the simple truths you have been taught through owning your business. Spirituality and business do not have to be separate nor are expected to be online especially since most marketing is done through a relationship medium.

Faith – Your belief in God and your life purpose through God’s direction in your life will fuel your faith. Believe in the abundant lifestyle. Stick with what you are doing through your focus on the passion and don’t give up. It takes more than building a website to sell your products, more than one networking event, more than one article or whatever you use to grow your business to last a lifetime. Keep your vision alive and believe in it deeply by checking in with the fundamentals daily.

Your Partner to Online Success,