Vintage Betty Crocker Cookbook – Valuable Find of the Month

Bet you had no idea Betty Crocker’s cookbook was a find for resale? Remember this one mom (or grandma if you are real young) used? This baby is a hot, hot, hot find. Think a bill. Yep, $100!

Some of the classics just never go out of date. No, they aren’t always reprinted but they are timeless in their recipes. My understanding is that each subsequent printing has new recipes. What happens when you add pages to a book? Most of the time you have to leave off pages.

This means favorites are going away thus scarcity + demand = value.

This book regularly sells for $50-$150. It’s known as the red pie cookbook and should have those words listed in the eBay title “red pie”. We just sold one last week for $70 and my husband found two more at a library book store today. They are great little earners.


Experts agree that the most popular Crocker tomes include the 1969 classic Betty Crocker’s Cookbook (commonly known as the “red pie cover”); the 1950, 1956, 1961, and 1969 editions of Betty Crocker’s Picture Cook Book; and Betty Crocker’s Cooky Book from 1963. Eddie Edwards is starting a basic American cookbook database as a reference tool for her business and has upwards of 40 Betty Crocker cookbooks in her collection thus far. One of the most popular subcategories within the Betty Crocker cookbook line, she reports, are celebrity cookbooks.

Among the hot sellers among collectors, she says, is Let the Stars Show You How to Take a Trick a Day With Bisquick (as told to Betty Crocker). In this 1935 book, such stars like Joan Crawford, Clark Gable, and Bette Davis dole out cooking tips.

Some Betty Crocker cookbooks have crossover appeal, such as Your Share (1943), a title that attracts the attention of those who collect wartime-related items.

You can find this one easily. While you’re out perusing the yard sales don’t forget to grab a copy of my easily found cookbook lists. This list can be placed in a Excel file so you can put it on your phone or PDA. If nothing else, take a look at the linked page to get a visual of a few more cookbooks to look for. It has a few crazy sleepers like The Partridge Family Cookbook which sold for $75. It’s a 1973 mass market paperback and I, at this time, can only find one listed for $250 internet wide. You can bet they’re out in thrift stores somewhere!

To Your Book Selling Success!

{ 1 comment… read it below or add one }

Betty Livesay September 10, 2011 at

I would like to find a 1953 Betty Crocker Cookbook. If you have one, please advise condition and price. Thank You

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