One thing that is constant in business (and life in general) is change. Do you hear the tune by Bowie? Cha… cha.. changes …
When life throws us a change, we must learn and implement coping skills which will help us manage rather than undermine productivity. I have often said that creativity and finding a positive solution will win at the end of the day. Nothing is insurmountable in business; agreed there are times we must think through a new strategy to accommodate climbing a hurdle. This ‘can do’ mentality keeps us ahead of our competition and savvy in our fields. It is precisely because we are small businesses that we can adapt and change a direction quickly. 
We have the advantage here because we are the small guys. When a new selling policy comes out on a commerce site, we just make the tweaks needed and carry on like before. If it is not in the direction we want to go, then we creatively decide what is the direction we want to go. Tip: usually the best strategy is to not necessarily drop that direction altogether but ADD another direction. If we have learned anything with our recent economical crises at all I think it is that no one should have all their eggs in a single basket. Diversify!
Here’s an example of a recent (well,a few months ago) change on eBay.
They no longer allow digital products to be sold there. A way to adapt in the policy change on eBay is to create hard goods out of the files you have for sale. An excellent tutorial done in video format can be found here for a nominal cost. http://www.davidlovelace.com/ppme/specialoffer.html
He has very good information that will hold your hand and teach you how to look professional in your product creation. However, if you’re that strapped for money, you don’t really need a tutorial to teach you how to burn files to a CD or DVD. Right? It’s not difficult at all, and you now have a value perception change for the better in your product (caveat: if it doesn’t have the look and feel of homemade). This means more money!
The second way to utilize this change is now many of us are forced to use the eBay classified ads to our largest profit potential. Most people don’t understand eBay’s classified ad potential, and to be honest, I have
put off fixing my ads for quite awhile. In our business, we have been using them for months, though. The ad you place at eBay will come up in the search engine just like an item listing comes up. An eBay ad is an
excellent tool and quite inexpensive – if you use it the way eBay intended. I can’t believe the low price for the potential of traffic we can get with classified ads. I have lots of tips to help you to make your ad’s potential at its best. That is if we want to talk about ads. eBay themselves write in their policy that the purpose of the classified ads is lead generation. We need to understand the selling mentality to understand the gold in buying prospects *on your own list*. The short term goal is to indeed sell a digi product, but isn’t it so much better if you have the users email addy to continue to offer additional digi-products to them? Keep the big picture in mind when using the ad service.
In my book, this is a much more positive change than first realized. Going from a single digital product list to an ad that captures several email addies is definitely a good thing.
Want to hear from me for more details about selling on eBay? Sign up for our ezine teaching you all the latest stuff in how to make eBay work for you and not you work for eBay here.
